Riley Winn
Social Strategist | Show Producer | Host | Editor
Experience
Wave Sports + Entertainment
Host, Lead Producer of Short-form Originals | January 2024 – Present
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Shot and produced New Heights with Jason and Travis Kelce’s ‘Lombaby Games’ social-first series.
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Developed and produced sponsored social and branded content for podcasts: Not Gonna Lie with Kylie Kelce, 7PM in Brooklyn with Carmelo Anthony, House of Maher, Fitz and Whit, and Straight 2 Cam with Cameron Brink.
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Led strategy and creative development for all editorial and branded short-form content.
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Led creative development for 10+ new social-first series.
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Managed a team of 12 creators and editors to produce short form original series that generated 50+ million views across Instagram, TikTok, and Facebook.
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Responded to sponsorship RFPs and pitched creative to clients.
Pivot Podcast with Kara Swisher and Scott Galloway — Vox Media
Audience Development Consultant, Editor | June 2023 – Present
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Created the podcast’s visual identity across video platforms.
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Provided consultation for best practices to grow the podcast audience outside of audio platforms (Instagram, TikTok, YouTube).
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Organically grew the podcast social accounts to a combined total of 200K followers (Instagram, TikTok, YouTube, Twitter).
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Consulted on best SEO practices for posting content to YouTube.
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Developed production processes to insure efficiency and the ability to meet tight deadlines with a 2x/week podcast.
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Edited full length podcast episodes for YouTube.
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Edited breakout clips for Instagram, TikTok, and YouTube.
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Designed and edited custom thumbnails for both Instagram and YouTube.
Wave Sports + Entertainment
Senior Producer | July 2021 – December 2023
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Created, hosted, and produced original Snapchat series What Happened To? that averaged 20M+ views per episode.
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2022 Shorty Awards winner for overall Snapchat Presence.
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Created, hosted, and produced branded content that drove $2M+ in sponsorship revenue across Instagram, TikTok and Snapchat.
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Hosted, produced, and edited content that drove $1M+ in programmatic revenue across Facebook, Snapchat, and YouTube.
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Hosted, produced, and edited social first content that received over 300M+ view across Facebook, Instagram, TikTok, Snapchat, and YouTube.
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Created the YouTube channel Clip Splash and grew it to 169K subscribers in one year.
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Developed and produced social-first series for tentpole events. (Super Bowl, March Madness, etc.)
Digital Trends
Video Producer | February 2019 – June 2021
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Created and grew Digital Trends’ TikTok account from 0 followers to 400K+ organically in 1 year, created all videos on the account that have received 8.9 million likes, and 300+ million views.
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Created and produced Digital Trends’ Snapchat channel with an average of 10 million views per episode.
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Developed and produced branded entertainment, winning MarCom Awards 2020 Platinum Award for Midway/Lionsgate and Zombieland 2/Sony video campaigns.
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Hosted, wrote, directed, edited, and produced original content for Digital Trends' video platforms and partners: live, VOD, OTT, social media, and ABC News.
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Produced video content that generated over 100 million views across all of Digital Trends’ platforms each month.
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Covered tentpole events. (Super Bowl, CES, E3, TwitchCon, Big East Tournament, etc.)
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Conducted interviews with celebrities and key influencers.
Digital Trends
Social Media Manager | December 2017 – February 2019
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Brainstormed and created compelling content that appeared on Facebook, Twitter, Pinterest, Instagram, as well as Digital Trends partners such as ABC News and Flipboard.
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Created engaging content for social media channels including writing original copy, creating assets, editing videos. (memes, quote images, teaser videos, etc)
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Developed social campaigns around editorial and sponsored events both in copy, original visual assets. Executed and tracked progress through completion.
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Followed and alerted video team to trending topics in social media, technology, lifestyle/pop culture to increase algorithmic performance of content.
Winn Vision
Producer | July 2017 – December 2017
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Coordinated with clients to deliver their message through video production services.
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Produced, directed, and edited all video marketing materials.
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Provided creative consulting to clients.
CoenFilm
Production Assistant | June 2017 – February 2018
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Assisted Director of Photography in shot selection and scene design.
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Directed and produced all audio design for production.
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Maintained all audio and video gear.
KBVR TV: The Beaver Sports Show
Segment Producer | September 2014 – June 2015
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Supported show producer with research and asset management in segment production.
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Produced show segments and highlight reels for the sports show.
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Filmed, edited, and reported on collegiate games for the sports show.
KBVR TV: Welcome to the Show
Set Director/Producer | September 2014 – June 2015
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Coordinated and directed all in studio and on set productions.
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Wrote, directed, filmed, and edited show segments and skits.
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Did all lighting, gaffing, and sound design on the show set.
Education
Oregon State University – BA: New Media Communications
